Your Energy Inspires Ours

This anthem campaign inspired confidence in NRG by shining the light on their customers. We showed the power company as a reliable and essential part of peoples’ and businesses’ lives.

I wrote scripts for a 60 second spot and four social videos. In the subsequent weeks I wrote website landing pages and over 50 different digital ads including banners, native, and social.

In just three months we raised unique site visits 21% , raised sales 400%, and created 300% growth in new customers.