Bringing back a Northwest legend.
Izzy’s Pizza Buffet was a family chain struck down by the pandemic. Even after their last location closed, fans refused to give up. Years later, Izzy’s Facebook page was still popping with questions about when the restaurant would return. Our team was inspired by Izzy’s fans and we made it our mission to bring the brand back any way possible.
Enter Izzy’s Time Machine
We convinced the restaurant owners to open back up as a food truck, touring around the Northwest and bringing pizza to our fans.
We teased the food truck announcement with a Facebook campaign cut from old Izzy’s ads.
These classic favorites reminded everyone why they loved the brand, and took audiences on a journey of all the iterations their beloved restaurant had been through.
Once audiences started speculating, we built up the announcement of our return.
Finally, we gave the fans what they’d been asking for. With a brand refresh inspired by the brand’s original logo, Izzy’s swag, and a food truck time machine delivering delicious pizza straight outta 1979!
Customers were ecstatic about the return, traveling from all over the Northwest to meet us at the ballpark and then at the Oregon State Fair.
