Bringing fun back to the ballpark.
A local baseball league, the Mavericks, came to us looking to boost attendance.
Our “It’s not the real world, its the ballpark” campaign brought back the engaging community experience of baseball through ads and activations at the stadium.
Bat Day at the Ballpark
We gave kids from elementary through high school the opportunity to try new unreleased Demarini bats and the chance to compete in their age bracket for Demarini gear. Each kid got to practice in the batting cages and then try their swing in the field between games.
My agency came to support the activation, mostly by collecting balls from the outfield.
Making the ballpark a summer-long destination.
From Scouts camping overnight in the stadium, to bringing in major league legends for autographs, and blowing up the league championships, there was always a reason to be at the ballpark.
It’s not the real world, it’s Izzy’s at the ballpark.
We premiered the food truck of an iconic local pizza restaurant that had gone out of business. Making the ballpark the only place in the world with Izzy’s pizza.
